Social Media Marketing has become one of the hottest buzzwords in the online marketing area. Though many companies have already started to provide social media services, few fully understand the complexities and impact of viral marketing or successful social media campaigns. Marketers’ interest and involvement with Social Media Marketing are growing rapidly and offer a innovative opportunity for companies seeking to expand their online presence and brand awareness capabilities. To optimize your Search Engine Marketing strategy, you should consider Social Media Marketing a great chance to build a universal, effective, and powerful relationship with your clients using various non-text digital assets traditionally associated with current search engine marketing campaigns. In other words, use integrated marketing.
Even though social media is not a direct marketing method, well-optimized social media content can attract new participants through search. New content distributed via social media channels could generate more links to website content both directly and indirectly. Unfortunately, social media is not as simple as setting up a Twitter account, building a Facebook fan page and adding social media on your marketing to-do list. Social media requires continuous activity and engagement. More importantly, whereas Search Engine Optimization concerns how search engines view your site, social media is all about how groups of participants including web users view your site, your products/services, and your company.
Posted by: Yong Kim
No comments:
Post a Comment